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An unorthodox, unapologetic advancement on the archetypal cereal-and-granola-schtick, anniversary of GoodieKrunch’s crumbs holds the berry of a arresting story.
By Luke A. Williams Dec 6, 2019
Open a bag of GoodieKrunch and you’ll acquisition cool clusters of brittle, broiled attic goodness. A fresh, about floral balm wafts out of the bag. An unorthodox, unapologetic advancement on the archetypal cereal-and-granola-schtick, anniversary of GoodieKrunch’s crumbs holds the berry of a arresting story.
GoodieKrunch is the abstraction of Haverhill, Mass. citizen HamdAllah M. Olona. It’s a contempo accession to the Farmers’ Bazaar at Harvard, captivated every Tuesday in the Science Centermost Plaza during the fall.
Across a amount of 40 years and endless miles, Olona agitated the GoodieKrunch admixture from Nigeria to her abode room’s kitchen in England, and in 2018, the admixture acclimatized at Massachusetts farmers’ markets. What started as her grandmother’s candied amusement is now Olona’s achievement that anon — aural the abutting bristles years — she’ll advertise her artefact in aliment beyond the nation.
What’s now accepted as GoodieKrunch began as “coconut candy,” the byword Olona’s grandmother would bark to Olona and her 17 ancestors to allure them home. Olona grew up in her administrator father’s compound, and some of her fondest memories centermost about administration the “candy” with her grandmother.
As a child, Olona’s parents fabricated abiding the ambitious spirit ran “in [her] blood.” Her ancestor ran two Nigerian Peugeot branches, and her mother served as the bounded Coca-Cola distributor.
“I got complex in their businesses at a adolescent age. I abstruse French because I started allowance my dad with his business so much. I abstruse it to be my dad’s translator,” Olona recalls. (Olona would agilely acknowledge afterwards that in accession to French and English, she additionally speaks Yoruba and a bit of Arabic. Her son, quiet throughout the blow of the interview, perked up in acknowledgment to this acceptance and looked at his mother with pride.)
“Navigating your business, acumen and all that, I’ve accepted it aback I was little,” Olona says. “Starting GoodieKrunch was like a allotment of block for me.”
But afore “coconut candy” would become “GoodieKrunch,” Olona’s ancestor beatific her to a clandestine academy and university in Cambridge, England, area she advised accounts and accounting. While abroad, Olona would broil her grandma’s “coconut candy” for herself and guests. She grew acclimatized to absolution beholden guests’ suggestions to advertise her “candy” on the market.
Upon admission university, Olona confused to Canada and met her husband, afterward him to Cambridge area they would alpha a family. While adopting her four children, Olona formed for CitiGroup, Cambridge biologic companies, Philips Electronics, and finally, at Civic Grid, an electricity and gas provider. And she connected authoritative her brand ancestors attic bonbon on the side.
That is, until Olona accomplished that her grandmother’s bonbon could accord bodies with gluten bent an another bite option. Upon acumen that the amusement could ample a activated abandoned in the aliment market, Olona gave in to her friends’ pleas and trademarked the name “GoodieKrunch” in 2017. In 2018, she began affairs GoodieKrunch at two Somerville farmers’ markets on Saturdays.
On top of alive at Civic Grid and adopting four children, Olona began to hire a bartering kitchen and assassin one abettor chef. The brace would broil GoodieKrunch in any additional time they could bolt during the week.
This bounce accepted acute for GoodieKrunch. Olona activated to the anniversary antagonism captivated by the Massachusetts-based nonprofit “Entrepreneurship for All,” or “EforAll.”
Comparing the affairs to the television abnormality “Shark Tank,” Olana explains, “E for All is the catchbasin afterwards the shark… They coach you, they advise you, they accord you one or two advisers who can adviser you through the action of actuality an entrepreneur, and in addition, you win money.”
Olona won the top award-winning — $3,000 and three months of training.
Just one ages later, Olona absent her job at Civic Grid forth with almost 100 others. Olona, however, angle the blow as “a absolution in disguise.”
Since aftermost spring, Olona has fabricated accretion GoodieKrunch her priority. She formed to ability new flavors — alignment from chocolate, peanut butter, and flaxseed to a new keto-fruit advantage — and to aggrandize her product’s ability beyond Massachusetts. With the advice of four weekend agents members, Olona now consistently sells at seven farmers’ markets in the Greater Boston Area.
Now, Olona is eyeing the retail market, acquisitive to expandexpanding into bounded grocery aliment and negotiating deals with the brand of Stop & Shop, Whole Foods, and Bazaar Basket. GoodieKrunch is growing, and Olona already has affairs to aggrandize alike further.
“We’re online as well,” Olona says. Over the advance of our conversationOlona at aboriginal seems afraid to accept her ambition. But afterwards a few attempts to bore her quiet demeanor, the agent “in her blood” emerges: “In bristles years I could see GoodieKrunch activity national, definitely.”
A few obstacles still angle in the way of Olona’s vision. For starters, she doesn’t own a committed kitchen yet.
“Currently I’m renting my bartering kitchen,” Olona sai. “I’m planning to absolutely acquirement my own stand-alone architecture to accomplish GoodieKrunch there and to accept a storefront area bodies can buy GoodieKrunch.”
And, Olona is currently “doing the math” to actuate whether retail or aliment casework will be the added assisting access for GoodieKrunch’s expansion. Pursuing aliment casework — automat machines, hotels, and university dining halls, for archetype — could be added assisting than arresting a accord with a region-wide grocery store.
No amount what, Olona stresses that “the best important affair is that GoodieKrunch tastes good. If it doesn’t aftertaste good, it won’t sell. Why attempt the aftertaste for cost-effectiveness?”
As our account comes to an end, Olona brings the chat aback to her grandmother and her apple in Nigeria. GoodieKrunch, she argues, is added than a ancestors admixture agitated beyond oceans — it’s a absorption of an absolute town’s sensibility.
“In my country, the attic is like the timberline of life. Attic oil, water, meat. You can go on and on about coconut,” Olona says. “Back home in Africa back a attic timberline dies, we chop the fronds off, booty off the leaves, abrogation alone the stalk. Then, you can accomplish a besom out of that. A timberline that has collapsed and died is again firewood for us. From activity to afterlife the attic timberline is useful. I capital to use nature’s allowance back I started GoodieKrunch.”
—Staff biographer Luke A. Williams can be accomplished at [email protected] Follow him on Twitter at @LukeAWilliams22.
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